View Full Version : Dealer Disappointment - Rocky Mountain Honda - Calgary


clicketysplit
03-21-2010, 01:30 PM
Calgary's Rocky Mountain Honda - A Semi-Fictional Account....

I've written a few times about how Honda Canada is pulling their license from all of the mom-and-pop dealerships in Canada, and consolidating into Honda "mega-stores" in Canadian cities. In Calgary, a city of 1.2 million people, I had heard that they'd opened their mega store on the far southern edge of town. As far as I was concerned this was like hearing about the untouched tribes of Papua New Guinea. Interesting certainly, but so far away, remote and inaccessible that I thought I might never visit.

Well, I found myself in need of some touch-up paint, and wanted to check out the new VFR, so yesterday I decided I would make the trek across town. So, I loaded up some pemmican and beef-jerky, my #12 cast iron frying pan, rain gear, sleeping bag and tent, extra jerry can of fuel, and a fully charged iPod, and began my journey. I'm not saying it's a long ways, I'm saying you need to be prepared for a full-on Canadian excursion to get to this place! I live sortof midtown, and it still took me an HOUR to get there on a Saturday afternoon. The location alone has effectively alienated the half a million people or so who live on the north side of our city.

Eventually, I could see the place from the main drag, but actually getting INTO the place was an adventure in and of itself. From what I can tell the only access is down a service road, no bigger than a back alley that runs behind a Tim Hortons Coffee Shop, Kentucky Fried Chicken and a Bottle Depot. So, after spending about 5 minutes dodging caffeine-riddled, extra-crispy drumstick wielding hobos pushing shopping carts full of empty 3 liter plastic wine jugs, I finally found my way to the 'parking lot' -- which was conveniently about 1 inch deep with pea-gravel, presumably to give one extra traction in Calgary's frigid winter.

Upon entering the store, I was not greeted by a human, nor by Asimov (which I was secretly hoping for), but instead found myself pushed up against a phalanx of CBR 125 R's. I counted 25, but then lost track, as the long row trailed off into a thicket of red dirtbikes. Ironically many of the scooter-like 125's had "SOLD" stickers on them already, which strikes me as a bit strange. Why would someone pay $4000 for a brand new one, when they can find a barely used 1-year-old one on Craigslist for less than half the price -- being sold by someone who's bored with theirs already?

Anyway, I wandered around a bit. The place was a bit of a gong-show, in one row I looked at a new CBR1000RR, a Shadow, some dirtbike, and a couple of used Interceptors. They were stacked neatly against each other --- so closely as to prohibit any opportunity to actually sit on one or get a side view. Which is just as well, as I'd forgotten to unlatch my cast iron frying pan, and accidentally provided a nice tank ding to some 14 thousand dollar cruiser. Sheepishly, I moved away from the bikes and into the 'gear' section.

I was greeted timidly by a very cute, very young, pretty little thing with silken dark hair and some freckles on her nose -- she could not have been more than 17 years old. I nodded approvingly at her white 'honda' baby-t-shirt, letting my eyes linger perhaps slightly too long at the "H" and the "A" of the Honda namesake. No matter. Summoning all of my Dianese-wearing coolness, I asked if they had any Speed and Strength product. To my surprise, and astonishment they actually DID have some SS gear -- about 15 women's style jackets, and only 3 men's jackets. They did not however have the SS helmets or other gear -- I told the nubile young girl that I fancied a Speed and Strength hat (to cover my bald spot of course, which I hoped she hadn't noticed), but alas, so far this is all the stock they were planning on getting in. I thanked her and moved on to the parts desk.

The whole point of my trip was to try to find some Honda touch-up paint. I patiently waited my turn in line and politely asked the chubby man behind the desk if they might wish to provide me some black Honda touch-up paint. "No," he replied crustily, and not a little disdainfully, "Honda does not sell touch-up paint in Canada." He answered me as if I had just asked him to please give me a blow-job or something. He informed me that if I wanted I could 'google' it, and probably order some from the US or Color-rite out of Quebec. Having been thoroughly cock-blocked, I decided to wander a bit more, and see if I could find out anything about the new VFR.

Eventually I got the attention of a very clean-cut, altogether too chipper young fellow, and inquired as to when they expected the new VFR to show up. "They're in Edmonton now," he replied, grinning broadly, "getting their new Canadian French/English stickers." I nodded in a bi-lingual way. "They'll be here next week!" I was already calculating how I could afford the gas money to get back down to the dealership next weekend, perhaps robbing one those hobos I saw on my way in.... but the young fellow interrupted me with "but, we're only bringing 3 in this year, and they're already sold." I staggered backwards into a woman in exceedingly tight, acid-washed jeans trying to try on a pair of Joe Rocket boots while standing up... "Wha... wha...?" I said breathlessly. "Wh...Who... would buy a motorcycle that they haven't even had the opportunity to SIT on, let alone ride?" I asked. With a shrug and a smug grin that I've seen only in a certain Tim Burton movie starring Johnny Depp (Alice in Wonderland, in case you're confused) he turned away with this parting comment: "They're only available in Red. Silver in the US, white in Europe." My stunned look of total Honda disillusionment gave him the opportunity to go help a bearded man who was intently interested in the CB1000F... and so, disentangling myself from the nest of ST's and V-Stroms I finally found myself in, I stumbled from the store.

I breathed deep the fresh mountain air, tinged slightly with the smell of KFC and empty liquor bottles, and spied my lovely 599 a few yards away. I recalled in an instant a time when Honda Canada had some sense, some heart, some desirability and vowed with only God and a few Honda employees as my witnesses, I would never set foot in that store again -- unless of course I needed a baby t-shirt from the lolita-like babe in the gear department, of course.

As I began to repack my camping gear, and put on my gloves I was encountered by an older couple walking their Pomeranian (why they would choose to walk the dog behind the KFC is a question I just don't even want to know the answer to). The Pomeranian had an intense interest in my rear tire. I eyed him warily as I smiled a little too forcefully at the older couple. Before he opened his mouth I knew what the old codger was about to say: "What kind of bike is that?"... and at that moment the Pom lifted his leg...

*sigh*

carlitos_92
03-21-2010, 02:26 PM
"They're only available in Red. Silver in the US, white in Europe."

And he's actually full of crap about that, by the way.

Ah, well... :?

clicketysplit
03-21-2010, 02:30 PM
Yeah, I thought so -- you have Red and Silver coming the US right? Only red here, he said.

carlitos_92
03-21-2010, 02:39 PM
Like you, we only get red to begin with. I think the silver comes later for us, but only with the DCT.

You can order all three colors on the base model in the UK right now.

clicketysplit
03-21-2010, 02:44 PM
Ah... this is sortof what I assumed. The guy was really young though. I didn't figure he'd really know what he was talking about. I can't imagine they're only bringing 3 in, for the entire year. Though -- it is a pretty expensive bike.

I also find it weird that they've presold all of them already. I'd like to build a relationship with this shop (because I DO want to ride that VFR), but it was like going on a date with a girl who you know has NO interest in you. I was just so terribly disappointed.

carlitos_92
03-21-2010, 04:44 PM
I can't imagine they're only bringing 3 in, for the entire year. Though -- it is a pretty expensive bike.

I also find it weird that they've presold all of them already.

Actually, he's probably right about that part. The number coming to CA was ridiculously low. I'd bet they have all been presold for a while.

DH919
03-25-2010, 08:28 AM
When something like the new VF is pre-sold, it's so someone that has to have the newest toy, that's been all over the media, so they can show off, look what I got. And usually have more money than brains so they can waste that kind of cash on a bike they may hate riding. Or, they plan to resell them on ebay for more than they cost because that would be the only place someone could get one if honda really only plans to bring over a few.

carlitos_92
03-25-2010, 01:34 PM
When something like the new VF is pre-sold, it's so someone that has to have the newest toy, that's been all over the media, so they can show off, look what I got. And usually have more money than brains so they can waste that kind of cash on a bike they may hate riding. Or, they plan to resell them on ebay for more than they cost because that would be the only place someone could get one if honda really only plans to bring over a few.

I dunno. Having spent time on a VFR forum that is pretty international, I can tell you that though the overall reaction to the bike is "wait and see," there are more than enough fans who genuinely just want a new VFR. The number going to Canada this year is retarded - I mean like 50 or something. For the whole country. :shock:

The other thing is, I heard there will be no demo rides of VFRs in North America, period, because there simply are not enough bikes to write one of the $16,000 things off as a demo.

Would I buy a bike without a demo ride? Hell no. But if you want a VFR this year, that's the only way. I guess that's "having to have the latest and greatest," but it's either that or wait a year.

By the way, I haven't heard that there has been price gouging on the VFRs sold already, but that doesn't mean it hasn't happened. Being financially emasculated isn't exactly the kinda thing a guy would admit freely, right?

clicketysplit
03-25-2010, 01:39 PM
I can't imagine Honda doing any price gouging on a bike that they're releasing in such limited numbers, can you?

The one thing that really bothers me about this trend to take Honda licenses away from multi-brand dealers and consolidate into a Honda "power center" is that the consumer (me) will no longer be able to play one dealer off against another to get a better deal. I don't know about you guys, but I try to wheel and deal quite a bit whenever I'm buying a car or bike -- having a dealer monopoly like this just really stinks. Maybe it's good business for Honda, but I'm not liking it, and will probably end up voting with my feet.....

DH919
03-25-2010, 01:50 PM
I wasn't trying to imply that honda would jack up the price, but if you want one, and none of the dealers can get one, then hit ebay, and it some guy has one for 18k, then and someone that really wants the bike buys it, then that guy just made a profit.

As far as the demo rides, I'm sure what more dealers will do, if you are seriously interested in the machine, if you are approved for the bike, they'll probably let you ride it. They just don't want some punk kids trying to take it for a test ride. Honda did the same thing when the s2000 came out. If you were approved for the car, then they'd let you test drive it. generally speaking, someone isn't going to take the time and hassle to deal with all the paperwork involved just for a joy-ride

vthoky
03-26-2010, 04:17 PM
The other thing is, I heard there will be no demo rides of VFRs in North America, period, because there simply are not enough bikes to write one of the $16,000 things off as a demo.

Would I buy a bike without a demo ride? Hell no. But if you want a VFR this year, that's the only way. I guess that's "having to have the latest and greatest," but it's either that or wait a year.
I'm darned sure not gonna buy one.

A) it's not good looking (in my opinion)
B) no demo ride? no purchase. No stinkin' way.
C) for $16-18K, I'd buy a used 350Z, pack a week's worth of gear, and take a vacation.

To loosely quote Dennis Miller: "That's just my opinion. I could be wrong." :wink:

DH919
03-26-2010, 04:41 PM
...I was greeted timidly by a very cute, very young, pretty little thing with silken dark hair and some freckles on her nose -- she could not have been more than 17 years old. I nodded approvingly at her white 'honda' baby-t-shirt, letting my eyes linger perhaps slightly too long at the "H" and the "A" of the Honda namesake...

*sigh*

Check her ID, and then shoot some photos if applicable

somwone
03-31-2010, 02:13 AM
I'm darned sure not gonna buy one.

A) it's not good looking (in my opinion)
B) no demo ride? no purchase. No stinkin' way.
C) for $16-18K, I'd buy a used 350Z, pack a week's worth of gear, and take a vacation.

To loosely quote Dennis Miller: "That's just my opinion. I could be wrong." :wink:

i agree, cept with C... my C would be

C) for $16k-18k, I'd buy an old CJ5 and some parts, fix it up, pack up some gear, and get lost :D

vthoky
03-31-2010, 03:50 AM
Your option C is perfectly acceptable, too!
I could follow that path just about as easily.
:thumbsup

DH919
03-31-2010, 12:25 PM
ummm... CJ5... :drool